Primark launched its first UK retail store back in 1973 and now has more than 160 stores across the country. The company receives a massive following as a result of its continuous focus on great value clothing, by offering them at unbeatable prices. It carries on to go from strength to strength, constantly updating the range of fashion for men, women and children, alongside its new assortment of homeware products.
Primark is made with a diverse range of products, which include new born and kids clothing, womenswear, menswear, homeware, beauty items and confectionery. The retailer sells clothes at the low cost end of the market. In addition to retailers such as Zara and H&M, Primark contributes to the contemporary fast fashion trend. For most shoppers, Primark features an irresistible offer: trendy clothes at unbelievably low prices. The outcome is a new and even faster kind of fast fashion, which encourages customers to buy lots of stuff, then discard them after a few wears and later on return for another batch of new outfits.