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As the largest frozen food retailer in the United Kingdom, Iceland is well known for its vast, affordable range of fresh and frozen produce, ready-made meals, and just about any grocery item imaginable. For a family of any size, Iceland makes a delicious meal quick, easy, and accessible.

Iceland UK - Online Groceries

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The Online Shopping Experience

Iceland has been granted the title “Online Supermarket of the Year” due to its incredible reputation of fine, wide selection and keeping refrigerators and freezers across the country packed with tasty food. For any occasion or event, Iceland is ready to provide you fresh or frozen provisions of meat, fruit, vegetables, appetizers, meals, sauces, seasonings, and more. Alongside offering goods from top brand names, Iceland also sells their own branded goods for low prices. On top of all this, with a large stock of common household items, it is undoubtedly a one-stop-shop for all your needs.

The ability to buy everything you are looking for in one go makes grocery shopping a truly convenient task. On top of numerous retail locations, Iceland’s online shopping experience is second to none. Iceland advertises regular special offers for online shoppers to take advantage of within 7 days. These savings can be applied to their whole inventory of products – anything from household goods and freshly baked foods to dairy drinks or meal platters. Online orders always come with free delivery if your order is £35 or more, further lowering your weekly grocery expenses.

Party people, look no further. Iceland is the ideal one-stop-shop for stocking up your kitchen for any celebration, holiday, or festive occasion. Snacks, savouries, desserts, and themed party foods are available for any party, whether planned in advance or needed at the last-minute. You’ll find everything you require to please guests and make for a great time with friends and family.

The Success Story of

In the UK today, almost everyone has seen or shopped at a local Iceland grocery store location. For decades, they’ve been synonymous with delicious discounted foods, both fresh and frozen.

In 1970, Iceland founder Malcom Walker set up shop in Shropshire, choosing the town of Oswestry for the first Iceland store location. At the start, Iceland mainly offered simple frozen foods. In just 5 years, this initial venture quickly grew to fifteen different locations. In 1978, the very first Iceland freezer centre was built in Manchester. In 1984, just 6 more years, Iceland was publicly traded on the stock exchange with 81 store locations under its belt. Today, there are over 900 Iceland stores located across the UK.

Nearly 20 years ahead of other major grocery retailers, Iceland was the first supermarket in the UK to ban artificial flavours and colours from their own-brand products. In 2018, Iceland stated that they would make their own-brand products completely plastic-free by 2023. The ethical values and success story of Iceland have created its lasting legacy in the grocery sector, to the benefit of UK citizens who now enjoy tasty, quality foods from the convenience of their local Iceland store.